We are committed to doing the right thing for the long term by investing in our core strategic assets – our people, brands, and production facilities – for long-term, sustainable growth. We aim to play a positive role in the communities in which we operate by maintaining a culture of environmental and social sustainability.

Our aim is to be our region’s leading beverage Company, with great brands for every occasion.
Our portfolio comprises market leading brands across the juice brands in Pakistan. We know that the key to our continued growth lies in the improved performance of our brand portfolio. We pursue a strategy of focused, best-practice marketing investment around high-potential brands. We continually innovate to meet the current and future needs of our consumers, and drive value in the market for the benefit of all our stakeholders. This continued focus on brand investment and innovation will help ensure our ongoing business success and market leadership. Find out more about our approach to brand building.

Choice Time (SMC Pvt) Ltd has a balanced board structure, including Independent Directors with experience.